Convenience is killing impartiality.

Search engines are your second gatekeepers to the internet right after your Internet service providers. This is specially true for Google, which enjoys 70-90% market share across the globe. If Google tweaks what and how results appear on the first page they change how a lot of people think about a lot of topics we continuously see in our news feeds. Google notoriously develops more and more of its own tools it then puts in front of organic search results. That obfuscate and mask what you could or should see natively.

Take an example from Google's automated response machine that tries to find a single answer to an increasingly wider scope of questions. One particular search for example:

“Is Google spying on me?”

There are multiple things wrong with this approach. One is factual the other, as mentioned, is masked. If you know anything about Google's privacy invasion you know this is a total fabrication and to the uninitiated it paints a delusion that there is no issue with privacy on Google because Google said they don't listen into people's conversations. The factual side of this is that on my Android phone the microphone picks up snippets of audio and retains them. Well, it did until I turned this ‘feature’ off in myaccount.google.com. The strange thing about this is that none of us know whether this snippet is the remains of a longer piece, the whole piece or a wiped recording and this is the piece of audio to over-write the data making us think that it’s Assistant is there trying to help us in some way. This includes the Chrome browser.